Better Opportunities

The Viva Fresh Produce Expo was created in response to our industry's need.

Meaningful Networking Opportunitites

The Viva Fresh Produce Expo was created in response to our industry’s need for better opportunities to create meaningful networking opportunities that highlight products and build relationships.

Regional Tradeshow

This intimate and affordable regional tradeshow replaces the former Texas Produce Convention.

Intimate and Affordable

Hosted by the Texas International Produce Association (TIPA), the expo highlights the “Gateway to the Americas,” showcasing produce grown in the Southwestern United States and Mexico.

Networking and Education

The expo focuses heavily on networking and education.

Networking and Education

Virtual field tours, supermarket dietitian, merchandising trends, issues and opportunities with trade between Mexico and the U.S.

LATEST NEWS

Thank You Viva Fresh Expo, From Dr. Drew Ramsey

Read Dr. Drew Ramsey's Bio Download Keynote Presentation

Texas Retailers Show Support for Viva Fresh Produce Expo

Mission, Texas; February 17, 2016:    On the heels of the 2015 sell out show, and preparations for the 2016 show [...]

Second Annual Viva Fresh Expo Sells Out with Increased Buyer Attendance

Mission, Texas; February 2, 2016:  For the second year in a row, The Texas International Produce Association (TIPA) announces a [...]

SAVE THE DATE

APRIL 20 – 22, 2017

HILTON AUSTIN & CONVENTION CENTER
Austin, Texas

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Segment of the Industry Attending Viva Fresh

The #1 trending regional trade show. But don’t take our word for it, check out our testimonials to understand why our participants have enjoyed Viva Fresh Produce Expo and are ready to signup for next year!

RETAIL / FOODSERVICE 34%
GROWER / SHIPPER 52%
WHOLESALE 4%
BROKER 5%
OTHER 16%

User Reviews

Viva Fresh was a great show. It provided SunFed the setting to spend time with our valued friends and customers. The show is the right balance of kicking back while allowing business to happen. We’ll be back.
Danny Mandel, CEO/President SunFed “Perfect Produce”
Viva Fresh should be on everyone’s list of must attend shows if you’re looking for new sources of supply. This was our second year of attending we found more sources for products, and met more suppliers, definitely a big advantage for us to attend.
Joe Loiacano, Wendy's
Being a veteran of many shows in both food and transportation, I can honestly tell you that the schedule, format, presentations, and displays were the best I have ever seen on this scale. The professionalism from start to finish was impressive and your team should be very proud.
Cynthia Cunningham, H.E.B.
I really enjoyed all of the events and got to interact with many current and potentially future suppliers for Sam’s Club. The show really felt like a smaller version of the PMA Fresh Summit which made for a great environment.
Jeremy Coleman, Wal-Mart
I want to applaud the people behind the VIVA FRESH 2015. It was great!
Mani Skaria, US Citrus